Worth Reading! Worth Sharing! Worth Implementing!

If there is one book worth reading, one book worth sharing and one book worth implementing this month and in 2010, it is: What Matters Now by Seth Godin! More than 70 extraordinary authors and thinkers contributed to this ebook.

The results you will receive will be REMARKABLE! However, the person you become in the process will be the greatest value you get. So go ahead, download What Matters Now for free, and don't forget to share it just like I'm sharing it with you!

Thanks for reading! Thanks for downloading! Thanks for sharing! Thanks for make a difference!

Here's to What Matters!
Mikhail Baynes

The Greatest Work Ever!

This philosophy has transformed my life for the better, I believe it will do the same for you if you take it to heart. It was echoed through my soul when I first heard it from my all time favourite mentor, The World Foremost Business Philosopher, The Great Jim Rohn (17 September, 1930 to 5 December, 2009). He said, "Work harder on yourself than you do anything else. Work harder on yourself than you do on your job. If you work hard on your job, you will make a living. If you work harder on yourself, you will make a fortune."

It's about being better this month, than last month. Being better today than you were yesterday. Being better this hour than you were last hour. It's all about continuous improvement because direction determines destination. Who you are becoming (direction) shapes what you get (destination). As Jim would say, "The major value in life is not what you get, that's the minor value. The major value is who you are becoming." And that's worth thinking about! Who are you becoming? What direction are you heading? Is it to the destination you desire to be at? If not, change. Change your thoughts, change your choices, change your language, and change your habits. With that you will change your life.

Decide and commit to transforming your life for the better. Doing the greatest work in the world, working on yourself daily because if you will change, everything will change for you. If you will get better, everything will get better for you. It's not about being a better somebody else, it's about being a better you. I can assure you it's one of the greatest feeling in the world. It lets you sleep like a baby when the night comes.

Here's to life change for the better, to working on self so that we can become a person of attraction that success will want to invite in at her dinner table!

Thanks Jim Rohn for transforming my life for the better. Thanks for being here. For making a difference. And doing work that matters.

Here's to Greatest Work in the World!
Mikhail Baynes

The Greatest Business Principle Ever

Have you ever been asked what's the function of a business? If not, then I'm asking you, "What's the function of a business?" I'm sure many of you said to make profits which is exactly what I said when I was first asked. Well, that's absolutely wrong!

The function of a business is not to make profits, that's the goal of a business. The function of a business is "to get and keep customers." You probably wondering, now why is that the greatest business principle ever. It's greatest business principle ever because if you get the function and the goal confused you go out of business. If you focus on making money, you don't make money. Hence, the reason 95 percent of businesses fail in their first year. However, if you focus on getting and keeping customer, you indirectly make money. By focusing on getting and keeping customers, the goal of the business automatically becomes a byproduct and you make money.

What's the main function of a CEO? To be the leader of the company and ensure that achieves its objectives. It's to get and keep customers! What's the function of a receptionist? To answer the phones and take messages. It's to get and keep customers! What's the function of the accounting department? To ensure the company keeps a positive cashflow. It's to get and keep customers! Now don't get me wrong, all those secondary functions are important. However, by creating a culture that focuses on getting and keeping customers, we hit our goal of the business that is to make profits.

I have seen in my experiences of being in business for the past 5 years, where we gave back customers their money- thousands of dollars! We may have been correct, however, sometimes in order to win the war, we got to lose the battle. It's better to have a positive, memorable experience with your customer where they go spreading that story of joy. In doing so, they bring 10 to probably 100 new customers because of that incident. Remember, that each person knows personally and has a reasonable relationship with 250 persons. When you lost a sale to one person, it's not just one person by them telling their network of friends you lost a sale to probably 250 persons. That's worth thinking about!

The function of a business is not to make profits, that's the goal of a business. The function of a business is to get and keep customers. Here's to building that culture in your business.

Here's To Your Success,
Mikhail Baynes